Southern Cone Journeys is joining the 2011 celebration of the World Responsible Tourism Day (WRTD), organized by the World Travel Market with support by the United Nations World Tourism Organization (UNWTO).

To support this initiative, we have created a blog in both English and Spanish, and will be carrying out a media strategy that will build up momentum until the official worldwide celebration of this international date on November 9, 2011.

The WRTD was launched in 2006 to promote practical action by the industry and other stakeholders in light of the need for a more responsible attitude in tourism, especially towards host communities. Responsible Tourism is an important consumer and corporate component of triple bottom line of sustainability, which involves economic, social and environmental factors.

The WRTD is celebrated every year during World Travel Market, held in London, which is one of the most important gatherings of the tourism industry.